Brands draw us to them because....
  • 38
  • 6
  • 2
Jul 31, 2014 - 11:51pm
Brands draw us to them because....

The brand exists to make you 'feel special'. In that moment of truth, when you 'feel special', you commit to a brand. It happens in an instant. It happens whether you buy the brand or not. It happens because a particular brand addresses your most human need - the desire to 'feel special'.Yesterday I was strolling through an unfamiliar supermarket, in a strange country, with little or no knowledge of the language. Suddenly I became conscious of the global reach and power of the known brand. Looking along the shelves I was struck by the brands I knew and trusted at home. They had the same impact on me here as there. They made me 'feel special'. But then I noticed that they cost the same as they did back home. "Hey, wait a minute", that shopper's voice inside my head was saying. How can that be. Here they are suppose to cost less.…

Most Recent Comment
#1
A Lesser Known Hero

Over the last few weeks I have been singing songs which came from the collection of a gentleman called Sabine Baring Gould.  The collection is extensive, largely centred around Devon and CornwallMost people have heard of the song collecting of Cecil Sharp, A L Lloyd and Vaughan Williams.  …

Jul 31, 2014 - 11:00am
Most Recent Comment
  • - Aug 1, 2014 - 4:13am
  • - by Robin
#2
Ten thousand voices

Since we're all talking about the Middle East and other unfriendly places, here my opinion on it. Some might say it's a bit idealistic - and that's ok, Where do we end when we lose idealism ?I hear the music from the bazaarpeople debatingabout the warnobody wants itit m…

Jul 28, 2014 - 2:53pm
Most Recent Comment
  • - Aug 1, 2014 - 7:06am
  • - by Robin
#3
Tao - The Path

Because the sage always confronts difficulties,He never experiences them.~ Lao Tsu, Tao Te Ching, 63 In the past few days there have been a number of interesting articles posted on Writer Beat that have reminded me of some work I did a few years ago during a class I took on Taoism. In that clas…

Jul 29, 2014 - 9:30pm
Most Recent Comment
#4
Beautiful Music

I love music, I sing, write music and play some piano (sometimes keyboard). My taste in music is very ecclectic, from Bach to Rock, and Beethoven and from Bluegrass to modern American Country, I love music.An acquaintance was going through an especially dark period in her life, she was a…

Jul 31, 2014 - 10:21am
Most Recent Comment
#5
Should We Put Our Swords Away?

Pacifism is more complex than it may appear.  One form of pacifism is to never strike back, which was practiced personally by Martin Luther King, Jr.  While King was giving a speech, a man jumped on stage and repeatedly punched him.  King refused to strike back while instructing other…

Jul 30, 2014 - 2:01pm
Most Recent Comment
#6
A Disgruntled User Leaves Writer Beat

The following is the email dialogue between me and a former user of Writer Beat.  As you read the exchange there are three questions I’d appreciate feedback on. Knowing I cherish all participants, was there a better way to handle the situation?Do you agree with Sandy (not her real na…

Jul 17, 2014 - 10:12am
Most Recent Comment
#7
Entrepreneurship Revolution

Becoming an entrepreneur for many Americans is a scary thing in challenging economic times.  Despite the fact that the survival rate of entrepreneurs is lower than ever many people are still willing to take the risk at the lowest possible costs.  According to Legal Zoom businesses startup …

Jul 30, 2014 - 3:33pm
Most Recent Comment
#8
Please stop blaming Obama

One of the most interesting things about politics is the spending of political capital.  When a president is popular or has recently been elected (69% approval rating in January of 2009), there is a ton of it.  For example, less than a month after he was elected, Obama got access to the la…

Jul 29, 2014 - 5:42am
Most Recent Comment
#9
GOP hates Obama more than it loves America

In the latest ridiculousness in Washington, the GOP has pursued a lawsuit against Obama's executive order to delay the Employer Mandate in Obamacare.  This strikes me as absurd.  The GOP should be thrilled with the delay as they strongly oppose this mandate and it buys them more time in le…

Jul 29, 2014 - 10:35am
Most Recent Comment
#10
If you do not deal with pain, only bitterness will…

I read a Facebook status days ago from one of my Facebook friends and she stated how her mom had called her to inform her that someone’s father had passed away and she had said ok, my father also passed away and in one of her comments she stated that yes its other people’s turn to feel w…

Jul 29, 2014 - 3:21am
Most Recent Comment
#11
The Autonomous Economist

It is a fixture of conventional wisdom that nations must be part of the global economy and a great deal of money and time is spent in trying to open markets. The wisdom of this cannot be denied given an infinite amount of time and resources. Put in the context of one human life the theory is not so …

Jul 28, 2014 - 5:03am
Most Recent Comment
#12
Out of Control Israel Must Be Reined in by the Nat…

The world is experiencing déjà vu as nations watch Israel’s ongoing oppression and suppression of the people of Palestine that is, once again, taking a very tenuous situation and escalating it into a bloodbath. It does not take much for the Israeli government to erupt and unleash its…

Jul 18, 2014 - 11:00pm
Most Recent Comment
#13
My Response to Climate Change Skeptics

A lot of people have confronted me over the years about the truth around climate change, whether it's a huge conspiracy, whether the hockey stick graph is a myth, and the meaning of the IPCC E-mails leak that has been used to negate climate change's human causes. Others point to previous Ice Ages an…

Jul 31, 2014 - 1:41pm
Most Recent Comment
#14
Bush, Bush, Let's stop the Bush whining!

I keep hearing the left bring up the failures of the Bush family as Presidents. You know what? I'm a Conservative and I have no use for the Bush's. They, and I mean "they" screwed this country over. With NAFTA and the other treaties, failing to take care of the immigration mess, and not stopping the…

Jul 31, 2014 - 11:20pm
Most Recent Comment
#15
THE PETUGGI FAMILY

Mama Petuggi was feeling nervous. It was almost supper time, but PAPA was not home yet. Today PAPA was supposed to bring treats for the children and the food for supper.The hungry children were kicking up a racket and she didn’t have the strength to calm them down – it had been a very di…

Jul 29, 2014 - 9:48am
Most Recent Comment
#16
Surviving the 40-hour Work Week

A few weeks ago an old friend invited me to enjoy an afternoon in the sun with a couple of her friends. We ended up going to the nearby lake, and after wading into the water for a bit, we returned to our towels and were all feeling very talkative. I began to discuss work with one of the women, whom …

Jul 25, 2014 - 9:36pm
Most Recent Comment
#17
PASSING BY

Passing by a tree, I caught the subtle aroma of blossoming apricot. The aroma thrilled my sense of smell and I didn’t notice I had passed by a stall selling fresh bread. The bread was straight out of the oven, with a crunchy crust, and I really wanted to break off a piece and grind it thorough…

Jul 30, 2014 - 7:59am
Most Recent Comment
#18
Eid Mubarak

NOTE: I realize there are some people who have entrenched feelings, varying levels of knowledge, and some extreme views on the subject of Islam. Certainly, it is the right of each to have their own views, regardless of knowledge, experience, or purpose. HOWEVER,  this article is written with a …

Jul 28, 2014 - 10:56pm
Most Recent Comment
#19
Why Do We Accept Bad Software?

Software can never be bug free by the very nature of how it is created, however it could be a lot better than it is. Does this sound strange to you?Imagine the same quality standards as for regular software applied to aircraft, cars...After an accident an update may be offered or maybe it is just co…

Jul 30, 2014 - 5:46am
Most Recent Comment
#20
Waterboard'em

If you want to find out where the missing Nigerian school girls are simply nab members Boko Haram and waterboard them until someone provides the necessary information.  I’d love to hear from anyone that thinks my suggestion would constitute undue punishment in light of the fact over 270 y…

Jun 2, 2014 - 8:48am
Most Recent Comment
#21
Coal Rollin' insanity.

I was shocked but not surprised to read of the practice that has emerged in parts of the USA called “Coal Rolling”. It appears that there are a growing number of Americans who modify their pick-up trucks to spew black diesel smoke at the flick of a switch. They say that they are giving a…

Jul 25, 2014 - 3:39pm
Most Recent Comment
#22
The Middle East; a Boiling Cauldron of Hate and Ve…

Syria, caught up in a bloody state of civil war, Iraq being torn apart by internal strife, Israel devastating the city of Gaza; a large portion of the Middle has become a boiling cauldron of extreme hate and violence. And, so far Hezbollah, the Lebanese militant force and fierce arch enemy of Israel…

Jul 25, 2014 - 10:57am
Most Recent Comment
#23